If you are trying to drive sales for your online store, you need to have attractive product photos that draw customers in. While you can take great photos straight out of the camera with some simple tips, it’s the editing that will take your product photos to the next level. In this article, we’ll discuss 9 specific ways to edit your product shots that will help boost sales. From eliminating distractions and imperfections to using just the right amount of product photos and perfecting the file size and quality, we’ll cover it all. Read on to learn how to optimize your product shots to produce the most sales.
1. Get rid of distractions and imperfections
One of the most common ways to edit product photos is to get rid of any distractions and imperfections that can take away from the product itself. Distracting elements can include wrinkles, dust, scratches, smudges, and other unintended imperfections. It is important to make sure the attention is on the product and not on the distractions in the photo.
In order to get rid of distractions, it is important to take some time to manually edit your images. This can be done in an editing program such as Photoshop or Lightroom. You can make adjustments to the brightness, contrast, saturation, and other elements in order to bring out subtle details that may be lost otherwise. You can also use tools such as the healing brush to get rid of any unwanted distractions.
In addition to editing the image itself, it is also important to make sure that the product is properly lit. Poor lighting can make a product look dull and unattractive, so it is important to take some time to adjust the lighting in order to highlight the product. This can be done by angling your light source so that it highlights the product, or by adjusting the intensity of the light to make sure that the product shines brightly.
By getting rid of distractions and properly lighting the product, you can make sure that the product is the main focus of the photo. This will help capture the viewer’s attention and make the product more attractive.
2. Choose the Right Amount of Product Photos to Edit
When it comes to edit product photos to boost sales, it’s important to strike the right balance between quantity and quality. Too many edited photos can be overwhelming and off-putting to customers, while too few edited photos may not demonstrate the product’s features and appeal.
It’s important to bear in mind that the number of photos you decide to edit should match the product’s complexity. If you’re selling a complex product with many features, it will require more photos to showcase every detail. Conversely, if your product is simpler and has fewer features, a fewer number of photos should be enough to show what the product looks like and what it does.
When selecting which photos to edit, consider the most important aspects of the product’s appearance, such as its design, color, materials, and so on. Choose the photos that best demonstrate these aspects and focus on the photos that are most likely to help sell the product. For example, if the product is a fashion item, you may want to choose a photo that displays the details of the fabric or color.
In addition to choosing the right amount of edited photos, it’s also important to ensure that the quality of the photos is high. Make sure that the photos are clear, crisp, and free of any distortions or unprofessional elements. Low-quality photos can significantly decrease the product’s appeal, leading to fewer sales.
By taking the time to carefully choose the right amount of product photos to edit and ensuring that the quality of the photos is high, you can effectively boost sales and increase profits. It’s also important to remember that the photos should be regularly updated to keep customers interested and engaged.
3. Shoot Product Photos on White Background
Shooting product photos on a white background is one of the simplest and most effective ways to edit product photos and boost sales. By creating a blank, white backdrop for the product, you are able to draw all the attention directly to the product itself. This technique will make all the product details stand out and give shoppers a better overall view of the product.
When shooting product photos on a white background, it’s important to create a blank backdrop with no shadows or other distractions. Shadows can be distracting and make the product appear distorted and difficult to see. To prevent shadows, use a diffuser to soften the light and evenly spread it over the product. You can also use a reflector to bounce light back onto the product and create a brighter and even light.
Another important factor for shooting on a white background is the white balance. To ensure the white balance is correctly set, adjust the camera’s white balance settings to match the light source in the room. This will ensure the product appears in the same color temperature as the light source and that the product appears consistent in all your photos. You can also adjust the white balance in post-production, but it is much better to get the white balance right in the camera.
Finally, you should consider the angle at which you are shooting your product. The most common angle for product photography is a 45-degree angle, as this angle provides a more accurate representation of the product. Adjusting the angle of the camera can also help draw focus to a particular feature of the product while still maintaining an overall view of the product.
By following these tips, you can easily create professional-looking product photos on a white background. This will help to draw attention to the product and give shoppers a better look at the product, thus increasing the probability of making a sale.
4. Optimize the Image Size & Quality
When it comes to optimizing product photos for successful sales, image size and quality play a major role. Large images may take longer to load, negatively affecting customer experience, while small images may not show the necessary details. It’s important to find the balance between image size and quality and optimize them accordingly.
In terms of size, product images should be large enough to convey the necessary details but not so large that it takes too long for them to load. It’s best practice to use images that are at least 800 × 800 pixels. This size ensures that the product will be clear, legible, and easy to understand.
When it comes to image quality, you want to make sure the details of the product are clear and sharp. Depending on how you plan to use the image, you may need to adjust its resolution. As a rule of thumb, you should use an image resolution of at least 72 dpi, which is sufficient for most web uses. However, if you plan to use the image in print, you’ll want to use an image resolution of 300 dpi, or higher.
When optimizing your product photos for size and quality, it’s important to keep in mind the type of file you’re using. JPG images are usually the most popular file format for online products, as they have a smaller file size and can still maintain a decent type of image quality. However, if you’re putting together a portfolio or looking to print images, you’ll want to use an image format such as TIFF or RAW, since these types of files offer higher resolution and quality.
Ultimately, the goal is to create product photos that are clear, visually attractive, and optimized for size and quality. By ensuring that your images meet these criteria, you’ll be able to successfully boost your sales and create a positive customer experience.
5. Use a drop or reflection shadows
One of the most effective ways to make a product appear more lifelike is to add shadows to it. Drop shadows are a great way to add depth and dimension to images. They can also be used to direct the viewer’s focus to the main product by creating a contrast between the product and the background. Reflection shadows, on the other hand, are often used to give a product a more realistic look.
To add a drop shadow, use the “Drop Shadow” filter or layer effect in Photoshop or GIMP. Depending on how you want your product to look, you can adjust the opacity, the distance, the size, and the angle of the shadow.
For reflection shadows, use the “Reflection” filter or layer effect. This will allow you to create a reflection of the product. You can adjust the opacity, the size, the angle, and the blur of the reflection.
With either of these shadow techniques, you should be able to give your product photos a more professional and realistic look. But be sure to exercise caution; too much shadow can make a product appear lifeless and flat. Adjust the shadows until you have the perfect balance between light and shadow.
6. Use color change edits instead of reshooting
One of the most time-consuming and costly aspects of creating visuals for product listings is reshooting the items when their colors need to change. To streamline the process and reduce costs, consider using color change edits instead of reshooting products. Color change edits are a form of post-processing that uses a combination of software and manual techniques to transform the color of an item after the photo has been taken.
There are a variety of color editing techniques, from simple color saturation adjustments to more advanced techniques such as color masking and channel blending. Color masking is an advanced Photoshop technique that lets you select a specific color within an image and alter it without affecting other colors. Channel blending is a complex technique that uses multiple channels to adjust the color of an image.
When attempting to edit product photos to achieve a certain color, it’s important to keep in mind the item’s material and texture. Many times a seemingly simple color change can actually be quite complex, as the material may not allow certain edits to be made. It’s important to always refer back to the original product photo when editing, to ensure that the changes made are accurate and do not affect the overall look and feel of the image.
In addition to being an effective way to save time and money, color change edits can be used to make a product listing stand out on a page. By using creative coloring techniques, it’s possible to make an item appear more vibrant and eye-catching. This can draw attention to a product and ultimately lead to an increase in sales.
For those with a bit of experience using editing software, color change edits are a great way to quickly and inexpensively transform product photos. With some practice and patience, it’s possible to make accurate and visually appealing changes to product photos without investing in a reshoot.
7. Remove wrinkles from clothing
Wrinkles on clothing can take away from the perceived quality of your product. To avoid discouraging potential customers, you must remove wrinkles from clothing photos.
The good news is that this can be done relatively easily with the right photo editing software. Utilizing software that specializes in photo retouchings, such as Adobe Lightroom or Photoshop, is the best way to guarantee quality results. To remove wrinkles in a product photo, start by using the Spot Healing brush tool to remove any isolated wrinkles, then use the Clone Stamp tool to get rid of wrinkles in larger areas.
For a more advanced editing look, you can also use color corrections, which are tools that enable you to adjust the colors of an image. For example, if wrinkles are a lighter color than the rest of the garment, you can use color correction tools to make them a little darker so they blend in and are less noticeable. Additionally, you can use curve adjustments and saturation to even out the colors and create a more professional look.
Finally, you can use sharpening tools to sharpen any blurred parts of the product. This will help to bring out the texture of the fabric, making the product look more vibrant and fresh.
By following these tips, you can easily remove wrinkles from clothing photos and ensure that your products look their best and attract more customers.
8. Optimize Image File Size for Faster Loading
Optimizing product photos for faster loading is key to maintaining customer engagement and boosting sales. When loading a page that has multiple large images, browsers must wait for the images to load before they can render each page. This can lead to slow page loading speed, which can lead to customers abandoning your page entirely if they don’t have the patience to wait.
One of the easiest ways to optimize a product image’s file size is to compress it. Image compression algorithms reduce a file’s size without sacrificing too much of its quality. There are a variety of free and paid software programs available that can do the job, such as Adobe Photoshop and Image Optimize. Alternatively, compressors such as Compress JPEG and Tiny PNG can be used online as a one-click solution.
Another way to reduce file size is to simply resize the image. Resizing refers to reducing the dimensions of an image. Product photos should be at a maximum of 1000 pixels wide when downloading to the web. To make images even smaller, you can reduce the resolution or number of pixels per unit area. By down sampling or reducing the resolution to 72ppi or less, you can reduce the file size significantly without losing too much detail.
Finally, consider using file formats that are more lightweight. Generally speaking, JPEGs are the most efficient format when it comes to file size. However, if the image contains gradients, text, and sharp edges, a more efficient format such as PNG is recommended. Using file formats that are specifically designed for web use ensures a smaller file size while still maintaining quality.
By following these simple steps, you can significantly optimize product images for faster loading, ensuring a smooth customer experience and potentially boosting sales. When it comes to product photos, making sure they are optimized for the web is essential.
9. Enhance SEO with Alt Text Optimization
When it comes to enhancing your product photos and boosting your sales, optimizing the alt text of your images is essential. Alt text, or alternative text, is descriptive text associated with an image, which is used by search engines to understand the content of an image. Alt text can be used to describe the visual appearance of an image, while also communicating its purpose and topic.
When optimizing your product photos for SEO, it’s important to include relevant keywords within the alt text of your images. Be sure to use descriptive keywords that accurately reflect the content of the image, as this will help improve your product’s visibility in search engine results. Additionally, ensure that your alt text is succinct and to the point, as excessive text can be distracting for viewers.
When writing alt text for your product photos, try to keep your descriptions concise and informative. For example, if you are selling a black leather wallet, your alt text could describe the item in two to three words. In this case, an example of optimized alt text could be “black leather wallet.”
Optimizing the alt text of your product photos is a great way to enhance your SEO and boost your sales. With concise and informative descriptions, you can help search engines better understand the content of your images, while also ensuring that viewers are provided with an accurate description of the products being advertised.
Conclusion
Having discussed 9 ways to edit product photos to boost sales, it’s clear that the power of visuals and photography is undeniable. Utilizing these tips and tricks can help businesses make a strong impression on potential customers, and promote their products better. By using the right photography style and editing techniques, businesses can make sure their product images look professional and attractive. With a strategic editing plan and attention to detail, businesses can create powerful visuals that set them apart from their competition.